Fakultet za menadžment u turizmu i ugostiteljstvu u suradnji sa Liburnia Riviera Hoteli organizira Ljetnu školu pod nazivom „DESTINATION MARKETING, EXPERIENCES AND CREATIVE STORYTELLING“.

Ljetna škola

 

Škola će se održavati u periodu od 06.09. do 18.09.2021.

U sklopu ljetne škole provodit će se programi:

Tourist Destination Marketing

Voditeljica: prof. dr. sc. Lorena Bašan
Trajanje: 06.09. – 18.09.2021.
Kratak sadržaj:
  • Destination marketing management
  • Destination attractiveness and visiting motives
  • Experience economy and Economy of gratitude
  • Storytelling and creative interpretation
  • Cultural heritage
  • Sustainable marketing communication

Francais Gastronomique

Voditeljica: dr.sc. Alenka Šulić Petrc
Trajanje: 08.09. – 14.09.2021.
Kratak sadržaj:
  • Historical outlines of French gastronomy
  • Croatian gastronomic profile
  • The most popular regional gastronomic heritage
  • Simulation of a guiding tour

Natural Attractions in Tourism

Voditelj: doc. dr. sc. Hrvoje Grofelnik
Trajanje: 13.09. – 17.09.2021.
Kratak sadržaj:
  • Natural resources
  • Recognition of natural tourist attractions
  • Template for valuing natural tourist attractions in tourism

Sports Management in Tourism

Voditelj: izv. prof. dr. sc. Marko Perić
Trajanje: 08.09. – 14.09.2021.
Kratak sadržaj:
  • Sports & Tourism
  • Sport events
  • Experience economy in sports tourism
  • Business models for sports tourism
  • Designing innovative sport tourism product

Croatia as a Tourist Destination

Voditeljica: doc. dr. sc. Brigita Bosnar Valković
Trajanje: 08.09. – 14.09.2021.
Kratak sadržaj:
  • The most popular tourist regions and destinations in Croatia
  • Cultural and historical heritage
  • Simulation of a guiding tour