6 ECTS

Summer school_TDM 

 

Duration

Monday 6 Sept 2021 – Saturday 18 Sept 2021

 

Course fee

900 EUR

Accommodation in Hotel*** and breakfast included

 

Place

University of Rijeka, Faculty of Tourism and Hospitality Management

 

Minimum number of participants

15

 

The course objective

The course's main objectives are to introduce students to specific marketing knowledge reqired to understand tourist destination marketing and stress the importance of sustainable cultural and natural heritage management. Accordingly, it is necessary to use appropriate interpreting models and to develop marketing strategies for proper positioning and promotion on the tourist market.

 

Highlights

  • Destination marketing management
  • Destination attractiveness and visiting motives
  • Experience economy and Economy of gratitude
  • Storytelling and creative interpretation
  • Cultural heritage
  • Sustainable marketing communication

 

Planned Schedule

Day  Hours   Topic/Activities

Monday 6 Sept 2021

 7 hours Welcome meeting and summer school opening ceremony

Introductory presentation of the course

A concept of the destination marketing management

Attractiveness and motives for visiting the destination: the case of Opatija
 

Tuesday  7 Sept 2021

 5 hours Top attractions and sights not to be missed in Opatija
  • Guided tour through Opatija
 

Wednesday 8 Sept 2021

 

7 hours

Experience Economy and Economy of Gratitude

Experience Economy and Economy of Gratitude

Storytelling

Interpreting models in tourist destination and new trends in tourism

 

Thursday 9 Sept 2021

8 hours  

Interactive fieldwork in Opatija

  • The Angiolina park
  • The American gardens
  • Lungomare coastal promenade
 

Friday 10 Sept 2021

 

7 hours

Sustainable marketing communication – a concept and ways of heritage promotion
Saturday 11 Sept 2021    Free time
Entertainment activities
Sunday 12 Sept 2021    Free time
Entertainment activities

Monday 13 Sept 2021

7 hours

Tangible and intangible heritage: the case of Opatija and the hinterland

Tuesday 14 Sept 2021

9 hours

Interactive fieldwork

  • Feel & Taste Opatija and the hinterland
  • Topics proposals for story assignments: the case of Opatija and the hinterland

Wednesday 15 Sept 2021

8 hours

Travel journalism overview

Writing and reporting the story

Selling the story

Story-development assignments: the case of Opatija and the hinterland (teamwork)

Thursday 16 Sept 2021

9 hours

Final exam

Story-development assignments: the case of Opatija and the hinterland (teamwork)

Friday 17 Sept 2021

5 hours

Story-development assignments: the case of Opatija and the hinterland (teamwork)

Saturday 18 Sept 2021

7 hours

Sumer School final story presentations Sumer School final story presentations 

Award for the best story

Certificate giving and Summer School closing ceremony

 

Accompanying entertainment programme (some programmes might depend on the number of interested participants):

  • Beach party with a DJ on the beach in Medveja
  • Beach volleyball tournament on beach in Ičići
  • Pool foam party at the Hotel Admiral's pool
  • Time travel through celebrities in Opatija
  • Nordic walking on Opatija's promenades
  • Show cooking
  • Feel & Taste (visit to a family farm)
  • Nature Park Učka

 

Manner of instruction

  • Lectures in the classroom
  • Case studies
  • Fieldwork

 

Course holder

Lorena Bašan, Ph.D., Full Professor - Course holder

The University of Rijeka, Faculty of Tourism and Hospitality Management, Croatia

 

Lecturers

Alex Crevar, travel journalist, editor, tourism consultant,

Regular contributor to The New York Times, Nation Geographic Travel, Lonely Planet, and Adventure Cyclist Magazine, USA

Marija Ham, Ph.D., Full Professor

The University of Osijek, Faculty of Economics in Osijek, Croatia

Romana Lekić, Ph.D.

University Colledge "Edward Bernays," Zagreb, Croatia

Lidija Nikočević, Ph.D., director

Entografic museum of Istria, Pazin, Croatia

Nikola Špehar, tourist guide

Association of tourist guides "Liburnia," Opatija, Croatia

 

Contact:

Lorena Bašan, Ph.D., This email address is being protected from spambots. You need JavaScript enabled to view it.

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Enrolment:

To enrol, you should fulfil the Application form and pay the course fee.

Deadline for payment: 16 July 2021

An amount of 900 EUR is to be paid to:

Faculty of Tourism and Hospitality Management

IBAN: HR1323600001101496052

SWIFT: ZABAHR2X

Reference number: 216

Purpose/Description of payment: SUMMER 2021, name & surname